Friday, August 7, 2009


Hey, meet the swinger
Polaroid Swinger
meet the swinger
Polaroid Swinger

It's more than a camera
it's almost alive
it's only nineteen dollars
and ninety-five

Swing it up {yeah yeah}
it says yes {yeah yeah}
take the shot {yeah yeah}
count it down {yeah yeah}
zip it off

Stumbled across this vintage Polaroid commercial from the 60's. Ali MacGraw is the model, Polaroid Model 20 "Swinger" is the camera. Despite the commercial being over 40 years old, I think the sentiment it captures remains the same - Polaroid photography is always fun!!! The only thing that unsettles me a bit is the use of instant peel apart pack film at the beach. I have enough problems keeping my Polaroid prints clean shooting in a controlled indoor environment because the fresh, wet prints attract dust and other particles like CRAZY, so the idea of shooting in a sandy, windy environment just blows my mind.

You can no longer get film for the Swinger, but I sure would love to have one for display. It's black and white design looks sort of cutely Art Deco to me. A later camera, the Model 3000 "Big Swinger" does work with current 3.25" x 4.25" pack film like Fuji FP-100C but it's body is an ugly dull grey and lacks the charm of the Swinger.

- Lydia Marcus

From Wikipedia:
"The Polaroid Model 20 "Swinger" was a popular Land Camera produced by the Polaroid Corporation between 1965 and 1970. At $19.95 USD it was the first truly inexpensive instant camera, a fact that helped fuel its enormous popularity and made it one of the top-selling cameras of all time. The Swinger was especially successful in the youth market due to its low price, stylish appearance, and catchy "Meet the Swinger" jingle in a television advertisement featuring a young Ali MacGraw."

Polaroid Swinger photo credit Wikipedia

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